Product Designer
FulFit
Helping people reach their fitness goals through Research, Mobile Experience and Interface Design.
PASSION PROJECT
Role: Researcher, UX & UI Designer
Timeline: 4 Weeks
PROBLEM STATEMENT
People want to improve their health by incorporating fitness into their daily routine, but they would rather not exercise at all over planning a fitness session with limited knowledge and guidance.
BACKGROUND
HYPOTHESIS
A tool that guides users through workouts and allows people to track their fitness as they progress over time, making health more attainable for beginners and busy people.
WHY?
Now, more than ever, adults are spending more time at home, and the increased need for at home fitness solutions is at an all time high in the U.S. With these drastic changes to regular routines, people are bringing gym equipment into their homes with the goal of being healthier. However, people are struggling to create fitness routines on their own and are not able to meet their goals.
BUSINESS OPPORTUNITIES
This app is perfect for Users who want to find and complete work outs and track their fitness progress. People like video guided workouts as they are the easiest to understand and follow. Businesses would be able to provide a paid service that unlocks more workouts and features for an enhanced experience for our users.
WHAT MAKES FULFIT UNIQUE?
• The User Research was only conducted with U.S. markets in mind:
Other countries have vastly different habits, behaviors and laws concerning fitness as a whole.
• This is a passion Project:
As I am the only person working on this project, I did not work with any engineers, PM’s, or any other teams to collaborate all possible solutions.
• 4 Weeks to get it done:
I focused on the research aspect of this project to make sure I truly understood the user's needs before starting any possible solutions.
RETENTION
reduce effort it takes to find and complete a workout
LOGIC
convince skeptics working out at home is possible
NEW TECH
ignite interest in new potential customers
RESEARCH
First I wrote questions to ask individuals who are actively trying to be healthier.
I INTERVIEWED 6 INDIVIDUALS AGES 26-39 WHO ARE EITHER FULL TIME EMPLOYEES OR FREELANCE WORKERS WHO MET THE CRITERIA FOR A FULFIT USER
Improve Health & Disease Prevention were the top responses for wanting to improve health
Nearly all participants cited wanting to lose weight, regardless of current fitness level
ABOUT THE PARTICIPANTS
I ASKED QUESTIONS ABOUT:
Their home & family environment
• 33 is the average age of participants
• 55% of interviewees identify as female
• 3 is the average household number
• Most people watched how-to videos online before exercising
• Lack of motivation was a frequently stated pain point
Their current health goals
How have they previously tried to reach their goals
Their experience using an app to solve the problems they were having
EXPECTED FEATURES
Videos
Celebrate Wins
Goals
Progress Stats
INSIGHTS
People want to be a good role model for their kids by getting healthier.
Nearly half of people tried journaling as a way of tracking fitness.
People want to plan their workouts ahead of time by watching instructional videos.
Most people have or had used an app or wearable device to track fitness.
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People do not have extra time in their day to worry about fitness.
"I know that being active and losing weight is good for my health, but figuring out what I need to do each time I work out is draining."
UNDERSTANDING THE USER
Natalie Anderson
Hair Stylist
NEEDS TO ACCOMPLISH
• Set Fitness Goals
• Provide Body Metrics
• Log Workouts
• See Progress
NEEDS TO FEEL
• Not Stressed
• Reassured
• Confident in guided workouts
CONSIDERATIONS
• How might we encourage Fitness Goal sign up so that notifications are tailored to User's needs?
• What time of day should we notify Natalie to remind her to workout?
"I'm too burnt out to think about working out..."
"I want to be healthier for my family"
"I need variety in my workouts or I get bored easily."
CONCEPT
LOW FIDELITY WIREFRAMES OFFER A FIRST LOOK TO CALL OUT DEVELOPMENTAL CHALLENGES.
Keeping the workout experience simple was important to having a positive experience with the product. An easy to understand navigation helps users workout faster and more often helping them achieve their goals.
DESIGN
-KEY MOMENTS
Keeping thoughtful design top of mind empowers Users by utilizing our product as a tool to help them reach their goals. Designing in "moments" helped keep the design process flexible and allowed for a smooth development.
Below are some of the moments I felt were the important based on my research. More use cases could be revealed with further research.
WHAT ARE MY CURRENT GOALS?
Someone is using the app at home, viewing their weekly progress, asking questions like, "How am I doing this week?" and "Should I work out today?"
WHAT SHOULD I DO?
Someone is using the app at home planning ready to work out, choosing a workout, asking questions like, "What type of exercise should I do?" and "Can I do that workout from last week again?"
HOW DID I DO?
Someone is using the app at home viewing their workout results asking questions like, "How did I do?" and "Have I improved since the last time I did this?"
OUTCOME
DELIVERABLES
Designed & prototyped screens illustrating the concept of a mobile app that allows User's to workout easily from home.
VALUES
Not only does FulFit provide value to customers, and therefore, business as well, it also has a positive impact on the User's health.
HEALTH
We can help people save time by giving them the tools to make better health achievable and fun.
HAPPINESS
When people exercise regularly, we reduce the symptoms of stress and depression naturally.
AGING
When people exercise regularly, we drastically reduce the effects of aging by slowing aging at a cellular level.
FUTURE ROADMAP
FUTURE USE CASES
Right now, the concept is focused on helping consumers reach their health goals. With continued research and iterations, here are some other roles I could see our product performing in different markets:
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"Live" Classes
How might we inform consumers of the benefits of collaborated workouts? How might this information encourage consumers to buy premium services with confidence of it's value?
Food Log
How might we help users track not only their fitness but their diet as well? How might this encourage consumers to think of their diet as a part of their overall health?
Geolocation
How might we use geolocation to add the experience of working out on the go? How might this ability encourage consumers to be more spontaneous with their workouts?
VISUAL SYSTEM
COLORS
MAIN COLOR PALETTE
NEUTRALS/ TEXT COLOR
TYPOGRAPHY
Both fonts were used to create the FulFit logo. Toppan was also used as headings throughout the app.
Montserrat
This font was used throughout the app for consistency and legibility.
